Given the shortage of Assisted Living facilities in a growing market, supported by favourable demographic trends, PSHC commenced its assisted living operations in January 2020, leveraging the extensive industry experience of one of its partners. In the same year, the company received investment from the Core Restart fund, supporting its launch and the execution of its growth strategy. In 2023, PSHC received follow-on investment from the Core Consolida fund, further strengthening its expansion and market consolidation strategy. Since then, the company has pursued an expansion plan through the launch of new facilities, the expansion of existing ones, and the consolidation of several market players under a single management platform. The company currently operates the Fátima Spa Clube facility (Fátima) and the 5Sensi facility (Viana do Castelo), while two additional facilities are under development in Coimbra and Marinha Grande.